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By Elizabeth Fuhrman

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The new package features a stylish design and sensory elements that give the can a contemporary feel and refreshing appearance,” said Filip Wouters, Heineken’s vice president of marketing, in a statement. “The innovative ink technology creates a unique texture that is immediately noticeable and creates a more enjoyable drinking experience for our consumers through the sense of touch. ” Heineken’s new can design is available in 12- and 16-ounce sizes and will be offered in a 24-ounce size this summer.

Our green advantage? Low-waste 100% recyclable packaging and clean manufacturing. It’s how we roll. Perception of value begins with quality. Exceptional quality and great brands go hand and hand. PakTech – providing you the ultimate packaging solution. com i te In March, AnheuserBusch InBev’s Busch Light became the latest beer to use thermochromic inks. Coors beers have used similar thermochromic technology since 2007. Cans and bottles of Busch Light will carry an “Ice Cold Easy Indicator” that turns blue at temperatures between 46 to 48 degrees Fahrenheit.

The collaboration provides PepsiCo with the exclusive rights to the Senomyx sweet Áavor ingredients developed under the collaboration, which is focused on the discovery, development and commercialization of sweet enhancers and natural high-potency sweeteners for use in lower calorie PepsiCo beverages, the company says. com | APRIL 2011 | Beverage Industry | 33 Cover Story continued from page 33 The partnership with Senomyx also includes research into the human biology and physiology of sweet perception.

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